Campaign Parameters
Include the protocol (https://). Any existing query params will be preserved.
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Tips

Naming

Use lowercase, underscores, and no spaces: summer_launch_2025.

Consistency

Keep utm_source, utm_medium, and utm_campaign consistent across channels.

Privacy

Don’t include PII in UTM parameters; they appear in logs and analytics URLs.

Encoding

Leave “URL-encode parameters” ON to avoid broken links and tracking issues.